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What can The Archers learn from programmatic advertising?

At the IAB, we have a small but neatly formed Archers fan club (Ok, it’s just me and our senior industry programmes manager, Clare O’Brien).It’s the oldest soap opera in the world, centred in the...

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Pork bellies, from Orange Juice and…Viewable Impressions

Ad viewability has been a hot topic in our industry for several years now. I’ve attended countless meetings and events dedicated to the subject, including a rather vibrant all – comers “Town Hall”...

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Digital advertising is still 'strong, rapid and large' …and we’ve...

At the IAB, we’ve just come down from cloud nine after our tenth Engage conference– which most agree is our best ever. And, even as digital advertising passes £7bn for 2014, the conference theme ‘We’ve...

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Why online music streaming is finally catching on for advertisers – with a...

It’s an oft quoted fact that smartphone users spend only around 15 per cent of their time on the device talking – which is what phones were invented for, right?Well, not exactly.In 1878, inventor...

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From subservient chickens to driverless cars, Guy Phillipson reflects on 10...

Over the past week I’ve been getting a steady stream of ‘congratulations on your 10-year work anniversary’ from very kind friends on LinkedIn, with many of them adding sentiments like ‘and look how far...

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The CMO with the viewability headache – how online advertising is facing up...

The IAB US Annual Leadership Meeting (the ALM) may not have a very fancy title, but for me it’s one of the most influential and useful events in the calendar.Always in early February, somewhere hot –...

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I'm a believer: IAB's Guy Phillipson on facing up to digital's...

It was just six weeks ago when I was sitting in the garden reading my ad tech industry news feeds – as is my wont around Sunday teatime – that I had the idea to launch the IAB Believes series. Quite a...

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What to expect from IAB MIXX 2015

As New York embraces its annual love-fest of advertising with The MIXX; The IAB Global Summit gets down to some serious business.Almost 21 years ago, on 27 October 1994 to be precise, the first banner...

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Is it really the best of times and the worst of times for advertising?

I can't count the number of times I've heard a keynote speaker say something like 'I've never known a more exciting time to be in advertising'. This usually follows a presentation highlighting all the...

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Guy Phillipson's departing message from the IAB UK: For 2020 vision –...

“I’ve yet to find a real use for the Internet. No-one searches for our products by name and no-one buys them online. Just get the telly right and the marketing director’s happy”.Believe me, that is a...

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